About the brand

With our roots in high street fashion retail; Style Confidential is not just another website. Founded initially as a small boutique by our CEO Laney Moss in 2015; in 2021 we transitioned to be fully online.  This allowed Laney to realise her dream  of offering hard to find, hand picked, boutique brands from around the globe and  provide a size of inventory that just couldn't be matched by a High Street store.

As a trained stylist Laney understands dressing for different ages, budgets, body shapes and lifestyles; and hand picks all of the styles personally. As a result,  Style Confidential offers a wide range of styles to suit most tastes, whilst ensuring we remain attainable and inclusive to as many women as possible.

We're also working hard to be as sustainable as we possibly can.  The majority of  our suppliers now ship orders to our customers directly;  helping us to reduce our carbon footprint.  Finally, as a small, UK based independent business, we're always actively seeking fellow British and Irish brands to partner with us.

We hope you enjoy shopping the collection as much as we enjoyed choosing it for you.