Back in 2017, luxury Italian coat maker Max Mara, showed their re-imagined "Teddy Bear" coat. Here's what Grazia magazine had to say about it...
"Earlier this year, while the international fashion shows were in full swing, there was a stand-out coat among the style set outside. Braving temperatures near zero in Paris, Milan and London, rather than accepting frost bite as a side effect of fashion, they were shockingly chic and snug thanks to the outerwear piece of the season: Max Mara’s "Teddy Bear" coat.
Working with an Italian fabric company, Griffiths developed a unique, modern version. His luxurious new-style faux-fur is specially woven using pure camel hair on a base of silk. The result is a deliciously opulent coat cut with nods to the fur overcoats of the 20s and 30s. Griffiths presented the coat within the FW17 collection and the now highly sought after piece has been seen on Rosie Huntington-Whitely, Elsa Hosk, Kim Kardashian-West, Rita Ora and Carine Roitfeld to name just a few.
The Max Mara ‘Teddy Bear’ is the Holy Grail of keeping warm while looking spectacularly stylish".
The Max Mara Teddy Coat retails at £1980 on Net-A-Porter
Fortunately you don't have to spend Max Mara money to get the look and we've got a couple of great options right now on the online store.
First up is our "Moira" style which features a lovely hood detail and comes in no. less than nine amazing colours. It retails at £69 and runs UK 6- UK 16.
Then there's our Yamy version which come in seven amazing colours and retails at £75. Yamy comes in sizes. UK 6 to UK 12/14.
How to wear it
Given these coats are so snuggly, you'll practically want to live in it anyway, so it's this style is so dang versatile. The most popular dark camel colour way, looks uber luxe styled with a cashmere sweater, black trousers and matching accessories; but it also looks super sports luxe styled with jeans, casual tee and white sneakers.
For more ideas on how to style the coat that comes with a hug built in, visit our Pinterest Board